This tiny whimsical boutique inhabits the shell of a 1950s dress shop – Val-de-Lee Frocks, whose sign still adorns the brick wall inside. Channelling the understated elegance of the bygone era, The Atrium stocks a small eclectic collection of chic original pieces by the likes of Mesop and Living Doll. And soon owner Tahnee will be expanding beyond fashion to peddle objects of loveliness such as O Check stationery and fresh flowers.

There's no sign to indicate the shop, just a couple of upturned crates, astro turf and fashion mags on a fruit box with a view to the rotunda and village square.

A touch of romance in the story behind the shop is that the original owner Val's beau was Bill Hoffman, whose family had established Hoffy's Cycles round the corner in 1928.



196 Seymour St


Opening hours

3269 1613


196 Seymour St Sandgate

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